Study: Sustainability is Important to Bike Share Users

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By Charles Pekow — Focus on ecological benefits if you want to promote bikeshare. At least it worked in Taiwan. Researchers at three Taiwanese universities reported that people prone to ride concern themselves with sustainability in transportation, at least in Taipei City, Taiwan’s capital. “Our findings suggest authorities may promote bike sharing by enhancing user perceptions of the system’s green value, increase trust in this form of green transportation, and thus foster higher levels of loyalty resulting in continued use of shared bicycles,” the authors report.

Users not only want to live sustainably; they are more likely to trust companies that promote the notion and are more likely to stick with a system that promotes environmental values. See https://www.researchgate.net/publication/353767661_Investigating_re-use_intentions_for_shared_bicycles_A_loyalty_phase_perspective.

 

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Charles Pekow
Charles Pekow is an award-winning Washington correspondent who has written about bicycling for years in publications such as the Washington Post, Bicycle Times, Dirt Rag, SPOKES, etc. as well as Cycling West/Cycling Utah. He also writes frequently on environmental issues and beer, among other topics. Weather permitting, you'll find him most weekends and some summer evenings astride a bicycle in a park. He is also a charter member of the Rails-to-Trails Conservancy.

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