The Big Gear Show to Exhibit to 500 Outdoor Retailers & Bike Shops in Park City, Utah August 3-5, 2021


PARK CITY, UT (February 16, 2021) – The Big Gear Show is proud to host their inaugural event in Park City, Utah from August 3-5, 2021, with the support of the Utah State Government. The Big Gear Show supports nationwide brands and retailers and welcomes them to Utah, highlighting the state’s commitment to supporting responsible outdoor recreation across all the activities, from climbing to cycling, overlanding to paddlesports.

Attendance is limited to representatives and buyers from 500 outdoor retailers. The show will not be open to the general public.“We are excited to play host to the Big Gear Show 2021, an event that both celebrates the great outdoor recreation offerings of the state and the spirit of innovation and commerce that drives the modern economy here,” said Spencer Cox, Governor of Utah.

The Big Gear Show was created with the needs of buyers front of mind, with the demo aspect fully integrated into the event. The founders chose Park City for its incredible access to trails, roads and water for paddling, biking, and gear testing opportunities conveniently located onsite. Park City is an outdoor paradise in the summer, offering legendary outdoor access that the state of Utah is famous for.

“Utah is known as the crossroads of the west and has always been a gathering place for outdoor recreation and the industry. Deer Valley is a perfect place to experience the latest and greatest gear and connect with all the people that make the outdoor industry special. I am excited for some in-person time in the outdoors with all our friends from across the country,” added Pitt Grewe, Director of the Utah Office of Outdoor Recreation.

“There are so many incredible outdoor venues across the country, but none can match the
accessibility of Park City and Utah’s Wasatch Range for adventuring and having an authentic and inspiring business gathering of outdoor recreationists,” said Kenji Haroutunian, show Director. “In 20 years of producing events at various venues in the region, I have found Deer Valley Resort to deliver the most amazing mix of inspiring venues, a world-class network of well-managed trails, as well as watercraft testing and waterfront views to fuel inspired business conversations. The Big Gear Show’s formula for success isn’t something we’re sharing openly, but it certainly includes a world-class venue.”

Additionally, Park City’s affordability, ideal summer weather, and convenience from the Salt
Lake City International Airport just 40 minutes away, makes the iconic mountain town an obvious and easy choice for retailers and brands across the country.

To learn more about the show or to request an invitation, please visit

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