Video — Watch “The Art of Grind”


Since the 1800s bicycles have been a powerful liberating tool, starting with the first faltering pedal strokes of a child daring to venture a little further from home. Yet, somewhere in our cultural trajectory, as we are fed content to divide and categorize us as better or worse than our neighbors, many of us have forgotten the power of this simple machine to build community.

Photo courtesy Shimano

This new film by Shimano celebrates the “Run what you brung” adage, and reminds us that, however we choose to engage with the ever-changing world of cycling, there is more that brings us together than sets us apart.



Photo courtesy Shimano
Photo courtesy Shimano
Photo courtesy Shimano
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