Drowning in Podcasts? Same. So We Made Another.
By Peter Abraham — There are approximately 4.5 million podcasts out there in the world. Clearly, nobody needs more of those. And yet, what if we had a unique voice that we wanted to share? Well, that’s what Mark Riedy had in mind when he called me a few months ago to propose starting a podcast together. There are very few people I would consider doing this with, and Mark is one of them. So I was open to the idea.
Stepping back, what is the idea we’re trying to communicate through our unique voices? Talking through the concept, we both were excited about the objective to get more people on bikes. And, are there voices in the world who are doing great work that we could highlight on the pod? People who were making a difference and growing the number of people on bikes? This is something that has driven both of us personally and professionally for many years. Mark, through his agency In Good Taste, is one of the busiest communications professionals in the bike industry. He’s also deeply passionate about riding bikes, and we run into each other at races and rides around the world. And if you read my blog, or know my work at Abraham Studio, you know how excited I get about increasing the number of people who ride bikes.
This topic feels not only organic and authentic to both of us, but actually fun. And it aligns with so many relationships we have among friends and within the bike industry. Our world is better off when there are more people on bikes: access to the outdoors, mental health, fitness, fun, community, business opportunity, inspiration. The list goes on. Creating more bike riders also has so many angles: tech, women, people of color, bike racing, infrastructure, young people, eBikes, etc. We might never run out of potential podcast guests.
So let’s get into it: what are the first few episodes like? We’ve opted at the beginning to have each podcast focus on one topic, with three interviews supporting that theme. We felt like the one episode/one interview format was sort of the podcast default setting. Is there another way to get our ideas across? Maybe. With three guests per episode, it is for sure more work and more editing for us. But then we get three crisp interviews providing different points of view on each topic. That felt like it could be interesting, and move more quickly than one long episode. But of course, we’re just getting into this. Our plan might not work! So we reserve the right to be wrong. Let’s see how it goes. We’re on all of the main podcast platforms, and YouTube as well. Feel free to send us constructive feedback.
EPISODE 1: Creating New Cyclists
Guests: Alexey Vermeulen, From the Ground Up, Amanda Carey, NICA, The Breakfast Club, Austin, Texas
- Getting New People Into Cycling: Pro gravel rider Alexey Vermeulen, NICA’s Amanda Carey & the Rise…
- Breakfast Club leaders Grant Rogers, Jordie Ammons, and Preston Glace, professional gravel racer Alexey Vermeulen, and…
EPISODE 2: Getting Women on Bikes
Guests: Kate Veronneau, Zwift, Ayesha McGowan, Thee Abundance Project, Cassondra Spring, Liv Bikes
- Kate Veronneau (Zwift), Ayesha McGowan & Cassondra Spring on Getting More Women Into Cycling
- From pro racing to indoor training to brand activism, women are reshaping cycling – but there’s still work to do. In…
Guests: Ken Vinson, All Clubs, Eufemia D’Amour, Metro Atlanta Cycling Club, Rahsaan Bahati, Bahati Foundation
- Why Representation Matters: Rahsaan Bahati, Ken Vinson and Eufemia D’Amour of One Love Century on…
- For many riders, cycling is a gateway to freedom and community – but access hasn’t always been equal. In this episode…
