DOYLESTOWN, Pennsylvania (January 26, 2026) — Pushworks LLC has been named the exclusive U.S. distributor for CyclingCeramic, expanding American access to the French brand’s lineup of ceramic drivetrain components aimed at reducing friction and improving efficiency.
Based in Doylestown, Pennsylvania, Pushworks will handle distribution, marketing, and dealer support for CyclingCeramic products across the United States. The agency is led by longtime industry figure Matt Reece, who has worked with a range of endurance-focused cycling brands.
CyclingCeramic, founded in France in 2012, has built its reputation on precision-engineered ceramic bearings, oversized pulley wheel systems, and bottom brackets used by road, gravel, and mountain bike riders. The company hand-assembles its components in France using Grade 3 silicon nitride ceramic balls, a process it says results in significantly lower friction than traditional steel-bearing systems.
According to CyclingCeramic, its bearings can reduce friction by as much as 72 percent compared to standard steel bearings, delivering measurable efficiency gains often described by riders as “free speed.”
“CyclingCeramic was built on one obsession: efficiency without compromise,” said Henri Deroche, head of marketing for CyclingCeramic. “Every bearing and system we produce is hand-assembled in France with meticulous attention to detail. With Pushworks, we’re bringing that level of precision to the U.S. market with the support riders and dealers expect.”
Reece said CyclingCeramic’s technical approach and performance data made the brand a strong fit for Pushworks’ portfolio.
“Our focus is on working with quality brands that can clearly demonstrate performance benefits,” Reece said. “CyclingCeramic’s craftsmanship and testing back up the claims, and we see strong potential to grow the brand through a well-supported dealer network.”
The CyclingCeramic line now available in the U.S. includes oversized pulley wheel systems compatible with Shimano, SRAM, and Campagnolo drivetrains; ceramic bottom brackets designed for durability and power transfer in adverse conditions; wheel bearing kits for major wheel brands including DT Swiss, Zipp, and ENVE; and a range of drivetrain waxes and lubricants intended to maintain peak efficiency.
Pushworks is currently onboarding independent bicycle dealers and specialty retailers interested in carrying the CyclingCeramic line, with initial availability focused on performance-oriented shops serving competitive and enthusiast riders.
