OmniGo! Takes Over 2020 Lyle Pearson 200 Cycling Event


BOISE, Idaho (January 3, 2020) — George’s Cycles and OmniGo! announce the continuation of the Lyle Pearson 200 for the year 2020. For thirteen years the successful cycling event from Boise to Sun Valley has challenged cyclists in both team and individual categories.

Mike Cooley, the founder of the event and co-owner of George’s Cycles, was looking to step down as director but wanted the event itself to continue. OmniGo!, a local Boise event timing company, has accepted the challenge and looks forward to continuing the tradition. “The LP 200 is a one of a kind classic but it is time to breathe some fresh air into it,” remarked Mike “and OmniGo! has that capability”.

2020 will be a transition year with Mike working closely with OmniGo! The timing company is no foreigner to the LP 200 having timed it for the last three years. In addition, OmniGo!’s co-founder Katie Hedrich has over a decade of experience directing cycling events. “We are excited to work with Mike and are already discussing ways we can enhance the experience for participants while keeping the original spirit of the event” says Hedrich. Although a young company founded in 2017, OmniGo! already has a sound reputation for bringing innovative solutions to events throughout the west and looks forward to applying that experience to the LP 200.

Riders taking in the mountain views during the 2015 LP 200. Photo courtesy OmniGo!

Upcoming Dates

The 2020 Lyle Peasron will once again take place the weekend after Memorial Day on May 30 with registration opening January 3, 2020. To register, visit

The Lyle Pearson 200 road cycling event was founded in 2006. The 200 mile route, for teams of 4 to 6 cyclists, includes 5 major climbs and over 12,000 feet of climbing, while the 100 mile route, for 2 person teams and solos includes 6,000 feet of climbing and 2 major climbs. Both distances follow one of the most scenic northern routes showcasing Idaho from Boise to Sun Valley.

Riders participating in the 2019 LP 200. Photo courtesy OmniGo!

George’s Cycles was established in Boise in 1971 and became one of the first ‘pro’ cycling shops in the area. Mike Cooley and partner Tom Platt took over the store in 1981 and are responsible for the success of the chain of shops throughout Boise today. George’s Cycles offers bicycles and a full range of goods for all disciplines of cycling. Mike Cooley has been the backbone for many of Boise’s well known cycling events including the Lyle Pearson 200, Twilight Criterium and the Bogus Basin Hillclimb.

OmniGo! is a Boise founded timing company that supports timing and results for a variety of athletic events. Its signature cloud-based system allows for real-time results no matter what timing process is used including manual scoring, RFID chips, and/or finish line cameras. Results are posted live online and upon request, on large monitors moments after participants cross the finish line making the results tent a popular area at an event. OmniGo! also goes beyond the basic timing needs and is capable of customizing unique requests such as timing the “beer chugging” portion of 10 Barrel’s Bogus to the Barrel cycling event!

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