Velo Premiere launches sales service business in Northern Utah


SALT LAKE CITY, Utah (April 25, 2022) — Longtime industry professional Lori Barrett has created a new business under the auspices of her role as Managing Director for Rotor Bike Components’ US division. Focusing on Sales Management, the freshly-minted Velo Premiere business will provide concierge service for brands seeking a turnkey solution for sales & marketing in the world of high end bicycles & parts in North America.

“It’s exciting to bring a new facet to the US business after developing Rotor Bike Components in the US for several years. Launching Velo Premiere as a sales & marketing service allows us to both scale the current business & provide ongoing growth opportunities for our incredible Salt Lake City-based technical & customer service staff,” says Barrett. “Plus, it’s fun to build a new project & work with brand partners who need our team’s expertise in the rareified world of elite bicycle materials.”

Creating a curated group of brands for North America, Velo Premiere’s first customer is, of course, Rotor Bike Components’ US distribution, with other exciting additions to be made public soon. Learn more at

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