CLIF BAR Commits to Title Sponsorship of RenoCross


CrossVegas announces name change with move to Reno in 2018

LONGMONT, Colo. – Press Release – December 4, 2017

Clif Bar & company has committed to title sponsorship of CrossReno, the cyclocross race known for a dozen years as CrossVegas.  The sponsorship announcement, and the name change, were announced by Brook Watts, owner and organizer of the popular event.

RenoCross presented by CLIF BAR will take place on Wednesday evening, September 19, 2018 following the 2nd full day of the Interbike show at Rancho San Raphael Park in Reno, Nevada.

Race director Brook Watts commented, “CLIF BAR has been a significant sponsor since the race’s first year in 2007 and the title sponsor since 2011. They have been a big part of our sustained success. It’s remarkable to have such long-term sponsors for any event. And now they’re making the journey with us 450 miles to the north to Reno.”

Cross Vegas 2017 Katerina Nash Women
Katerina Nash on her way to winning the UCI Women’s Elite Race at Cross Vegas, September 20, 2017. Photo by Dave Iltis/

“CLIF BAR is thrilled to return as the title sponsor for 2018 RenoCross,” said Melissa Leebove, Regional Marketing Manager for CLIF. “We’re excited that the new venue will not only introduce a new challenge to the ‘cross racers, but also bring the incredibly spectator-friendly sport to the Reno community. CLIF BAR has supported CrossVegas for more than a decade; we look forward to many more years of partnership in Reno and supporting cyclocross athletes with sports nutrition for sustained energy.”

Brook Watts, owner and organizer of RenoCross continued, “Although the backdrop will change from the glitzy Vegas Strip to the stunningly beautiful Sierra Nevada mountains, the event will remain the same world-class event, supported by CLIF BAR, that racers and spectators have loved for 11 years.  RenoCross will still provide industry bragging rights for the Wheelers & Dealers, VIP hospitality for sponsors, opportunities for bike industry participation at all levels and top level competition among the pro women and men.”

Watts closed by saying “We’ll have complete information about all aspects of RenoCross as we roll into the new year….watch this space!”

Cross Vegas 2017 - Elite Mens Start
The start of the UCI Men’s Elite Race. Jeremy Powers (left) and Laurens and Diether Sweeck (1 and 2) went on to finish 3, 1, 2 respectively. Cross Vegas, September 20, 2017. Photo by Dave Iltis/

About RenoCross

RenoCross presented by CLIF BAR is organized by Watts Marketing Inc. of Longmont Colorado.  With a 11- year history as CrossVegas, the event has become a fixture on the U.S. and international cyclocross calendar, as well as an integral part of the Interbike week. Complete information including schedule, hotel information and sponsorship opportunities is available at  Follow on Twitter  @RenoCrossCX


Clif Bar & Company crafts nutritious and organic food to feed and inspire adventure, including the CLIF BAR® energy bar; CLIF Kid™, Nourishing Kids in Motion®; and LUNA®, The Whole Nutrition Bar. Family and employee-owned, the company is committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company, please visit, check out our Facebook page at and follow us at: and


Brook Watts, RenoCross, 303-684-9170, [email protected]


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