Planet Bike Launches the Rojo 100 Tail Light for All Day & All Night Visibility


MADISON, Wisconsin (November 12, 2019) – Planet Bike has released their new Rojo 100 bicycle tail light (MSRP: $34.99). Designed to keep cyclists safe and visible on every ride, day or night, it’s the brightest rear light Planet Bike has ever produced.

The Planet Bike Rojo 100 Tail Light retails for $34.99. Photo courtesy Planet Bike

The compact design boasts up to 100 lumens of power ensure cyclists can been seen whether riding or commuting in daylight or in total darkness. Four precision engineered lighting modes allow them to select the perfect optimized optical output to match conditions, including a group ride mode to maximize visibility without causing distractions to fellow riders.

Two high output Cree XB-D LEDs make it super bright and provides 270° of illumination so cyclists are also visible from the side. The 650 mAh lithium polymer battery charges quickly via an included USB type C cable, and provides up to 15 hours of ANSI standard FL1 tested run-time. Having passed the IP66 standard, riders needn’t worry about the light quitting on them during rainy commutes. The Roja 100 also comes with three brackets to allow it to be mounted to seat posts, seat stays and rear racks.

Cyclists will want to turn on the Rojo 100 every time they hop on their bicycles to grab the attention of even the most distracted drivers.

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  1. I bought my wife the “cherry bomb” a few years ago. It was crazy bright. So much that I couldn’t bike behind her anymore. I’m thinking more lights might be better than 1 brighter light.

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