SRAM Partners with National Advocates to Double Federal Funding for Bicycling


Washington, D.C. – November 04, 2010 – The League of American Bicyclists and the Alliance for Biking & Walking are pleased to announce a new, three-year campaign to double federal funding for bicycling and walking by 2013. The Advocacy Advance initiative is backed by renewed support from SRAM, an innovative maker of bicycle components.

The League and Alliance have been awarded up to $1.2 million from SRAM over the next three years to unite active transportation advocates across the nation and give them tools and resources to secure increased funding from existing federal transportation programs for critical bicycle and pedestrian projects.

“At SRAM we believe that bicycles improve the environment, ease congestion, reduce the cost of transportation and create healthier communities,” says Stan Day, SRAM CEO. “The biggest barrier to increased bicycle use in daily lives is the lack of appropriate infrastructure, and local bicycle advocates are working to break down those barriers across the country. The Advocacy Advance campaign will empower those advocates to dramatically improve conditions for bicyclists.”

The Advocacy Advance partnership was created two years ago, with major funding from SRAM. Under that banner, League and Alliance staff research issues vital to the bicycling community and create reports that give advocates the data and knowledge they need to effectively promote bicycling. The partnership has also awarded more than $500,000 in direct grants, technical assistance and scholarships to build the capacity of local and state bicycle advocacy organizations and jumpstart innovative campaigns.

Building on these successes and stepping up to a new challenge, the Advocacy Advance Team is now strategically targeting federal funding. While bicycling and walking make up 12 percent of all trips in the U.S., those modes receive less than two percent of federal transportation dollars. By 2013, that will change.

“Our initiative to double the federal investment in bicycling and walking projects in three years is both bold and essential to creating more livable communities,” says Andy Clarke, president of the League of American Bicyclists. “SRAM’s commitment to Advocacy Advance demonstrates its leadership in the industry, and its faith in the powerful partnership between the League and Alliance to accomplish this goal.”

“We know local bicycle and pedestrian advocacy leaders have both a remarkable passion and the community connections to make real change on the ground,” says Jeffrey Miller, Alliance President/CEO. “The Alliance and the League are committing to work even more closely with those leaders to deliver strategic training, assistance and grants so they can make communities better places to bike and walk.”

More details about Advocacy Advance will be released in coming months.

About the Alliance: The Alliance for Biking & Walking is the North American coalition of more than 165 grassroots biking and walking advocacy organizations. The Alliance works to create, strengthen and unite state and local organizations through research, training, resources, grants and sharing of best practices.

About the League: The League of American Bicyclists promotes bicycling for fun, fitness and transportation and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America’s 57 million bicyclists, including its 300,000 members and affiliates.

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